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    Social - expert's view on e-trade

    22nd July, 2010


    Social - expert's view on e-trade


    Under the patronage of Paczkomaty 24/7, specialists create a blog on online shopping.


    Social media has recently been on everyone's mouth. What does the phrase 'social media' mean for business? Can an individual's opinion in the social networking media influence sales? Representatives of InPost along with e-commerce experts and practitioners attempt to answer these questions on the blog.


    The new blog is fully dedicated to the e-commerce sector and online shopping, it can be found at According to the blog's motto, ‘Online shopping is way better than the traditional one', the blog will promote the idea of convenient online shopping without leaving home.


    The main target group of the blog are the people connected to e-commerce sector, as well as all the users interested in online shopping and the Internet.
    The blog will become an e-commerce knowledge platform for experience exchange of the e-trade practitioners. It will also be a place to find information about e-commerce in Poland and worldwide. Moreover, tips on how to do safe internet shopping, search for lowest prices and optimise the shopping process will be posted there. The so called social commerce, which is doing shopping online with the use of social media, will be important aspect discussed on the blog..
    The blog is being run under the patronage of InPost, the creator of Paczkomaty 24/7, a revolutionary e-trade solution. Paczkomaty is a system of boxes, available 24/7 at any convenient location, used to post and collect parcels.


    Marcin Bosacki, InPost Business Development Manager said: "At present, e-commerce is an important, or, I dare say, a key factor influencing sales. The benefits it brings go beyond value. It allows the reduction of costs of maintaining office and warehouse, individualise relationships with the clients, and create product-centred societies. The research conducted by Nielsen Institute shows that when deciding on whether to purchase a product, 90% of customers bases their choice on friends' opinions and 70% of customers believe the opinions of other's which can be found in the Internet to be valuable. Most of these opinions can be found in social media. Being a response to the e-customers’ needs, Paczkomaty 24/7 service follows the mainstream. This is why we have decided to launch e-commerce blog."


    Moreover, the School of E-commerce will be launched in order to become a source of knowledge on online trade tendencies, news on the sector and the use of the Internet for marketing purposes. Owners and owners-to-be, of the online stores, along with the people dealing with e-commerce will be given a chance to benefit from it. E-commerce specialists, people connected to internet trade and marketing, will be the lectures at the school. The School of E-commerce will periodically publish e-trade reports and guides.